Angela Ahrendts, who took over in July 2006, has been credited with turning round the company's fortunes. In 2013, it was announced she had taken home a total pay packet of ?16.9m, putting her top of the executive pay league—the first time a woman topped the table.In 1914, Burberry was commissioned by the to adapt its officer's coat to suit the conditions of contemporary warfare, resulting in the "". After the war, the trench coat became popular with civilians. The iconic Burberry check was created in the 1920s and used as a lining in its trench coats.In 2005, was the Burberry license holder in Japan with retail value of ?435 million.Checks[? ]By Appointment toBy Appointment toBy Appointment toBurberry Group plc was initially floated on the London Stock Exchange in July 2002. GUS divested its remaining interest in Burberry in December 2005. In 2006 , who as had led Burberry to mass market success, retired. She was replaced by current CEO .Burberry has over 500 stores in over 50 countries.21st century[? ]Brands[? ]Stores[? ]Burberry was founded in 1856 when 21-year-old , a former draper's apprentice, opened his own store in , Hampshire, England. By 1870, the business had established itself by focusing on the development of outdoors attire. In 1880, Burberry introduced in his brand the , a hardwearing, water-resistant yet breathable fabric, in which the yarn is waterproofed before weaving. Burberry was the original name, but then the company soon switched to using the name Burberrys, after many customers from around the world began calling it Burberrys of London. This name is still visible on many older Burberry products. In 1891, Burberry opened a shop in , London, which still exists and until recently was the site of Burberry’s corporate headquarters. Now the headquarters are at Horseferry House just behind , Westminster (London).In May 2001, joined Burberry as creative director and became Chief Creative Officer in November 2009. Bailey is credited with transforming the fortunes of the company.Burberry was an independent company until 1955, when it was taken over by (GUS).Burberry first began selling online in the US, followed by the UK in October 2006, and the rest of the EU in 2007. In recent years, Burberry has attempted to rebrand itself with advertisements in , , , and , and is well known for using British celebrities in its advertising, including models , , and , singer , actress , who was named the face of Burberry's 2009 Fall/Winter campaign and the cover model for the 2010 Spring/Summer campaign, and , who was unveiled as the face of Burberry's newest fragrance, Burberry Body, in July 2011. In June 2010, the Group launched its first cosmetics line, Burberry Beauty.During the 1970s, the brand became popular with the British cult, leading to its being associated with members of by the 1990s and ''s the following decade. Such a shift in a brand's clientele exemplifies .Burberry offers a range of checks:Burberry Group plc DantePublic company: IndustryFashionFounded, England (1856)Founder(s)HeadquartersLondon, EnglandNumber of locations473Area servedWorldwideKey people, (Chairman), (CEO), (CCO)ProductsRevenue1,857.2 million (2012)376.9 million (2012)265.1 million (2012)Employees9,000WebsiteBurberry Group plc is a British luxury , distributing clothing and and licensing . Its distinctive pattern has become one of its most widely copied . Burberry is most famous for its , which was designed by founder . The company has branded stores and franchises around the world and also sells through concessions in third-party stores. and the have granted the company . The Chief Creative Officer is . The company is listed on the and is a constituent of the .References[? ]External links[? ]Wikimedia Commons has media related to: The Burberry Foundation[? ]In 1901, the Burberry Equestrian Knight Logo was developed containing the Latin word "Prorsum", meaning forwards, and registered as a trademark. In 1911 they became the outfitters for , the first man to reach the , and , who led a 1914 expedition to cross . A Burberry gabardine jacket was worn by on his ill-fated attempt on in 1924.The Burberry Foundation was established in 2008 and is a philanthropic organization dedicated to help young people realise their dreams through the power of their creativity.According to a 2009 report released by Business Weekly, Burberry was the 98th most valuable brand in the world that year.In 1998, Burberry's changed their marketing name to Burberry. Most of their items changed too, but many accessory items still had the Burberry's name.Burberry also specially designed aviation garments. and Betty Kirby-Green made the fastest flying time to Cape Town from London in 1937 and were sponsored by Burberry.20th century[? ]Burberry operates under 3 brands:History[? ]Early years, 19th century[? ]