MaggieMoo's Introduces America's New Fresh Star COLUMBIA, MD -- (MARKET WIRE) -- 10/11/06 -- The votes are in! In a national contest byMaggieMoo's International, America has chosen Better Batter BoogieBoard®, a delicious combination of Better Batter® ice cream, rainbowsprinkles, brownies and fudge, as its Fresh Star. From May 24 though Sept.15, over 16,300 customers went online and voted for their favoriteMaggieMoo's Fresh Escape ice cream creation, automatically registering towin prizes such as iPods and iTunes gift cards.Savannah Huthmacher of San Diego won the grand prize in a drawing heldSept. 15. She was awarded a video iPod, MaggieMoo's $100 gift card, $100iTunes gift card and a Fresh Star t-shirt. Ten first-place winners receivedan iPod Shuffle and a $50 MaggieMoo's gift card, and 100 runner-up winnersreceived a $5 MaggieMoo's gift card and Fresh Star t-shirt."We'd like to thank everybody who cast their vote for America's newestFresh Star," said Jon Jameson, CEO of MaggieMoo's. "We know it was a toughchoice, since all the Fresh Escapes are creamy and delicious, but we'repleased Better Batter Boogie Board® is America's Fresh Star." CIO, CTO & Developer Resources Fresh Escapes are one-of-a-kind ice cream creations that includeMaggieMoo's award-wining ice creams, paired with mix-ins such as cookiedough or M&M's®. MaggieMoo's introduced eight new and creative FreshEscapes this summer, in addition to its existing 14, to be contenders inthe Fresh Star contest. Other close runners-up include Better Batter CakeCarnival® (Better Batter® ice cream, Twix®, cookie dough and fudge),Berry Cheesecake Lake(TM) (cheesecake ice cream, strawberries, raspberriesand strawberry sauce), Cotton Candy Ski Jump® (Cotton Candy ice cream,mini marshmallows, M&M's® and marshmallows), Butter Pecan Port ofCall(TM) (Butter Pecan ice cream, pecans, chocolate flakes and caramel),Chocolate 2 the Xtreme® (Dark Chocolate ice cream, M&M's®, chocolatesprinkles and fudge) and Banana Beach® (Fresh Banana ice cream, walnuts,bananas and caramel)."Even though the contest is over, the Fresh Escapes are sticking around,"added Jameson. "All the unique and tasty creations will still be availableat MaggieMoo's Treateries nationwide."About MaggieMoo's Ice Cream and TreateryBased in Columbia, Md., MaggieMoo's currently operates more than 190Treateries across the nation. Each location features a menu of freshlymade super-premium ice creams, mix-ins, smoothies, sorbets, the country'sfirst ice cream cupcakes and custom ice cream cakes. MaggieMoo'schocolate, dark chocolate, vanilla, vanilla bean and strawberry ice creamflavors all have been awarded The National Ice Cream RetailersAssociation's prestigious Blue Ribbon Award for taste, texture and overallappearance for eight years running. MaggieMoo's is the only nationalretail concept to win all five awards.Media Contact:Erin DayHKA, Inc.(714) 426-0444 PDT[email protected]