[عماد السلامونى]

Globalization is the system in which the same products are sold throughout the world by huge multinational companies. Everybody wears the same trainers, eats the same fast food, drinks the same drinks and watches the same programmes on television. Globalization is seen as a threat by increasing numbers of people. People feel that globalization is growing as consumers are not given a choice. They worry about the effect globalization will have on the culture of individual countries, cities and towns Moreover, in a global market, the bigger companies have more

money to expand and advertise, and they can also make and sell their products cheaply. The result is that people stop buying from the smaller, local companies. Some people might see the global culture as a good thing as it brings people together and means that we have cheap food.